A chilly night didn't put a dampener on our relaunch party. Maze Members came to celebrate the unveiling of our new identity and the launch of our website. We welcomed them with a glass of wine and a fabulous offer of 15% off all new season stock. Heidi Meyrick from Studio27 came to our Taunton store and took these great photos... A customer takes away her goodies in a newly-designed Maze bag. New season stock from Velvet displayed on temporary rails gave Maze Members exclusive access to the collection before it was placed on display. Happy shoppers at the end of a good night.
This month Maze unveiled its fresh new face, courtesy of Bristol design team Uncoated. The identity was updated with our audience in mind - customers who want to reference but not slavishly follow fashion trends - and we think the clean simple lines and understated cool of the design reflects that.
We can't get enough of cool Amsterdam label Scotch & Soda. Their high quality, high detailed basics have been flying off the Maze shelves since they arrived in store. Positioned between street, work and leisurewear, the easy-to-wear pieces are a great addition to your wardrobe.
Wow, what an exhibition! Maze took a trip to Bread & Butter - a massive fashion trade show in Berlin where thousands of buyers and designers from all over the world descend to see what's hot in fashion. We arrived on the first day and joined the masses milling around Berlin's Tempelhof airport - a huge, cavernous space, which for three days is crowded with over 600 brands displaying their new season collections. Tempelhof spans 70,000 square metres so each brand has to put on an incredible display to stand out. They didn't let us down. Some of our favourite labels created complete environments for their clothes. Scotch and Soda, which also houses the much loved Maison Scotch, managed to dominate the room with a stand that was bigger than a house! Denham adorned their stand with the heritage tools that inspired their trade and their brand identity, while others, like Grenson, just let their beautiful product to the talking. We came back exhausted but inspired by all the things we had seen. Here's a little glimpse at what was on offer... Bread & Butter Berlin The crowds gather at Berlin-Tempelhof A small section of the show A wall of denim from Goldsign's Adriano Goldschmied Scotch & Soda's impressive stand containing fantastic AW11 collections for mens and womens Denham displays the tools that inspired their logo Grenson Edwin Overview of one are of the exhibition Getting a good look at Redwing's AW11 collection
This is going to be a big year for Maze! We'll be introducing our new look, courtesy of Bristol design team Uncoated. Our fresh face will include a new logo and colour scheme that will be carried out online and across the shops. We'll still be the same lovable Maze, only now our updated, modern packaging will reflect clearly what we do in store. Out with the old...