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A brand new Paige

Over at Maze and in our sister store 18, we've been fans of Paige jeans for a long time. They fit just right, the fabric feels fantastic and thanks to their great quality they last a long time. Just when we thought they couldn't get any better, Paige have come up with a cool new brand image that looks younger and more contemporary. Complete with a new block-font logo and sleeker product labelling, Paige's new image fits perfectly with their fabulous product. The Paige pastel skinnies have been popular since the start of the season and we're betting that the latest delivery of the stunning Chello jeans will fly off the shelves just as fast. The bright, vintage-inspired floral print is bang on trend while the stretch-denim fabric designed with a cropped skinny silhouette is super easy to wear. Check out this behind the scenes video from the Paige Spring 2012 campaign shoot for some great ideas on how to style your spring denim. http://youtu.be/S5IUEzmyL5c  
April 23, 2012 by 3
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