Minimum is a Danish fashion brand established in 1997. The brand started as a small retail shop in Aarhus, Denmark, but quickly developed into an independent clothing label. In 1999 the first collection was launched. Minimum aims to provide you with high quality products and perfect fitting. Inspired by urban vibes, the team searches for the latest tendencies in order to design unique styles. Minimum’s collections are characterised by an interesting mixture of materials, shapes and colours. The philosophy is to contribute to the basic wardrobe, but also to present high fashion styles for special occasions.