Colorful Standard

Colorful Standard does exactly what it says on the tin: everyday basics in every shade you can imagine. The shapes are simple, the quality is high, and the fabrics are organic — so they feel as good as they look. Everything is made responsibly, with proper attention paid to the people who make it, which means you get modern wardrobe staples without the fast-fashion fuss. Easy, honest, and, yes, colourful.