Written by Jenny Garcia
Making clothes that last with minimal impact in mind.
The UK Fashion industry is Britains largest creative industry, world leaders in Fashion Education, year on year producing a huge pool of design talent, many of whom go on to create thought provoking brands that challenge the way we think about, shop for, and wear our clothes. One such brand is London based Folk Clothing, established 20 years ago by Scotsman Cathal Mcateer.
Folk was, for 10 years a successful menswear only brand, but in 2012 Womenswear was added to the collection, we suspect not just because of requests from a growing female fan base, but also from the male Folk cohort, fed up with their favourite pieces being poached from their wardrobes!
All about great cut, clean lines and apparent simplicity. The clothing is effortless but hard working, perfectly suited to everyday life in the real world. By paying close attention to the small details, with buttons crafted from crushed coconut shells, seams that are triple stitched for strength and longevity, and an injection of fun in every piece, Folk have established a loyal following who subscribe to the paired back minimal aesthetic, and sense of community.
Developing their own durable fabrics using natural yarns, with traceable origins as well as recycled fibres to make the most of what is already on the planet. They utilise in house archives and vast historic fabric library in new designs to avoid waste. Colour palates are earthy and neutral so collections past and present can be worn together in harmony .
A brand we at Maze have long enjoyed and are gratified to continue partnering with.