Charles Eames, the iconic furniture designer once said "The details are not details, they make the design." This is apt description of Folk's design ethos. Folk is not a brand that is inspired by vintage clothing, a specific period in history or a particular muse. The design focus is on the combination of the quality of the fabrics and their fabrications, not being scared of using bold colours and the obsession with the minute detail. It is perhaps the small design touches that the brand has become best known for, constantly experimenting with new styles, fabrics, colours and exquisite details.